Blogger outreach has played a tremendous role in enhancing website SEO. From helping you curate high-quality content to boosting traffic on your website, blogger outreach services can directly and indirectly help your business grow. If you are just starting a new business, or if you have already made a mark, blogger outreach can be beneficial in both the cases.
Blogger outreach services can help your business in the following ways:
- By building brand awareness.
- By enhancing SEO and generating quality backlinks for your website.
- By boosting organic traffic and engagement.
- By implementing cost-effective marketing.
- By building long-term relationships and partnerships.
However, blogger outreach poses many challenges. Since it involves connecting with bloggers and influencers to promote products and services, every touchpoint has its own set of challenges. In this article, we will discuss these common pitfalls and also deduce ways to save yourself and your business from them. So, let’s dive right in.
What are the Common Pitfalls in Blogger Outreach?
We have listed down three common challenges that businesses face in blogger outreach.
- Lack of personalization in your messages.
There is a lack of personalization in outreach messages for two main reasons.
- Generic tone in the messages sent to bloggers.
Many people experience is that they will send generic emails to bloggers. Many bloggers get a lot of pitches daily, and a mass message is bound to be deleted. Product customization is very effective in grabbing the attention of a blogger. Personalize the messages to each blogger, mentioning their recent work, interests, and writing style. That is why it is critical to demonstrate that you’ve done the homework and appreciate their perspective.
- Ignoring content style of a blogger.
Neglecting a blogger’s content and style can also be costly, especially for various companies and organizations. Of course, every blogger has his or her voice and ways to present the materials. When contacting, check that you’re positioning yourself similarly in terms of style and demographic. Emphasize the fact that your brand or product is relevant to the content-specific site or blog. This alignment makes tapping into the ‘yes’ response button and a successful engagement easier.
- Poor Targeting and Research
There are two major mistakes that happen in targeting and research.
- When you niches are misaligned.
It also focuses on the process of finding the right bloggers to target for a given brand. Different niches implement opposite strategies. their mismatch leads to failure and lost resources. Special attention should be paid to the bloggers whose blogs are relevant to your field. To identify bloggers and their impact, you can use BuzzSumo and NinjaOutreach, which help you figure out the bloggers based on the topic.
- Overlooking Audience Relevance
Another misstep to avoid is paying inadequate attention to the subject of the audience. A blogger’s audience should correspond to the target audience of your business. You must review the blogger’s audience demographic and relevant interest areas to match them appropriately. This relevance is important so that your message only gets to those who might be interested in your products or services.
- Ineffective Communication and Follow-Up
This can happen because of the following reasons.
- Delayed responses from the bloggers.
Punctuality is fundamental when it comes to contacting bloggers. Slow replies are perceived to depict your brand as either inefficiently managed or that you have no great interest in it. It is advisable for a company to reply to bloggers as soon as possible, although the time limit should be 24-48 hours. This demonstrates professionalism and regard for the blogger’s time, thus boosting the probability of forging a healthy partnership.
- Inadequate information in your messages and lack of clarity.
Lack of information or being ambiguous in writing or in your communication with your target audience will negatively affect your advancement. Ensure you are not vague, but do not overload the opponent with information when presenting your offer and demands. Make sure the deal involves specifications of the expected work, deadlines, or rates to be paid and any restrictions on the content that the freelancer may produce. It largely prevents misconceptions and creates a favorable background for cooperation.
4. Tips to Avoid Common Pitfalls Occuring in Blogger Outreach
Here are five easy ways to avoid challenges faced in blogger outreach.
- Research and identify the right bloggers.
Firstly, find the right bloggers that align with your industry and business domain. You can use blogger outreach tools like BuzzSumo, NinjaOutreach, Followerwonk, etc. to find the right fit. Make a list of the bloggers that fit the criteria. Now, analyze the key metrics and their true influence on businesses.
Here are three factors you must pay attention to:
- Check the domain authority of the website of your blogger. High DA score mean high authority.
- Check out the rates of likes, comments, shares, etc., to figure out how involved the audience is.
- Analyze the demographics of their audience and compare it with your target audience.
- Craft personalized and compelling outreach messages.
Your outreach email needs to personalized so that it can create a lasting impression on your target blogger. Here are three things to consider.
- Address your bloggers with their first name and add a reference of a content piece they have created to add that personal touch.
- Clearly mention your value proposition and how it will benefit both the parties.
- Keep your message concise and clear. Be straightforward.
- Build genuine relationships with bloggers.
Before reaching out to the bloggers, you must spend some time following their social media channels and engaging with their content. Comment on their posts, share their articles, and try to garner their attention. Build a solid rapport with them before sending your business proposal.
- Streamline communication and follow-up at timely intervals.
Mention your expectations clearly in the first interaction. Be upfront about your work ethics, the deadlines, and the communication medium to remove any misunderstandings. You can use a effective CRM tool to manage your tasks and communications with ease.
- Ensuring compliance and ethical practices are in place.
And lastly, it is crucial to comply with the FTC guidelines regarding promoted content. Ensure that your bloggers mention clearly when they are advertising your products and services. It will help you build trust with your audience and stay within the legal boundaries. Sponsored content needs to be transparent and highlighted to maintain credibility of both the bloggers and the business.
What are the Blogger Outreach Platforms?
You can access blogger outreach platforms to find the right bloggers for your business. Here are three platforms that are most effective.
- BuzzStream
BuzzStream helps you in managing your blogger outreach campaigns. You can create detailed profiles of the potential bloggers after putting your research into place. You can also automate the communication with them.
- NinjaOutreach
NinjaOutreach offers a comprehensive database of influencers from various domains. This makes it easy for you to select the right bloggers for your business. NinjaOutreach also offers a detailed analysis of the blogger’s reach and engagement.
Key Takeaways
Being authentic is the key to successful blogger outreach. All collaborations should benefit both the bloggers and the readers. This creates trust and shifts towards more meaningful relationships. The digital marketing environment is fluent all the time. It is also recommended to read the latest trends and blogger outreach recommendations of industry publications, webinars, and platforms for bloggers. Acquiring this knowledge will also enable you to respond promptly to similar challenges that may come your way in the future by keeping you informed about your rival’s projects.
